Lead generation is crucial phone number list to the health of businesses. There is no way around it. Without a steady stream of leads pouring in every day, it's hard to maintain the momentum needed for successful business growth. But if you've implemented all the phone number list standard lead generation wisdom and you're still falling short of your revenue goals, it might be time to think outside the box. If you're ready to take your lead generation to the phone number list next level, check out the following seven unconventional strategies to generate more leads.
1: Use a Customer Data Platform
In practice, all phone number list of these abilities turn into something magical. Ten years ago, if you said, "I want to be able to find the email addresses of all the people from businesses that visit my website and then drop them into different sales sequences for phone number list retargeting," that would have seemed totally unreasonable. But now programs like Hull and Segment essentially automate this exact process.
2: Use Quizzes to Improve Lead Quality
When it comes to leads, quality is king. You might have thousands of leads in your funnel, but if they're not the phone number list right people, those numbers don't matter. They will never convert customers. To make sure you're capturing the right leads, you need more information. But that doesn't mean forcing prospects through 20 different form fields. Neil used a tool called LeadQuizzes which makes gathering information fun, phone number list as it's more like a quiz visitors want to take.
Neil used a main quiz phone number list as his exit popup, but there are many different places you can use a tool like this to increase your visitor-to-lead ratio. For example, you can set something like this to trigger on your pricing pages or your "contact us" page. If you use content upgrades on your site, you may need to complete a questionnaire phone number list to access full content versions.
3: Use Personalization
The phone number list benefits of customization are pretty obvious. Do you feel better buying from the company that treats you like a deal, or would you buy from a company that rolls out the red carpet and treats you as the only customer in their sales funnel? Personalization research confirms this. According to Business2Community:
"75% of consumers are more likely to buy from a retailer who recognizes them by name, recommends options based on past purchases, or knows their purchase history."
That said, most phone number list companies' personalization efforts fall short. Research from Pure360 suggests that “basic personalization fails to engage consumers in a meaningful way. Only 8% of survey respondents said they would be encouraged to engage with a retail brand if they addressed them by their first name. Similarly, only 7% said they would be likely phone number list to engage with a birthday email. »
4: Use Dynamic Text Replacement
It started with a somewhat generic title copy, which read, “Hey, I'm Neil Patel. I seek to help businesses grow. The only question is: will it be yours? But using MaxMind, he was able to bid in visitors' cities, so the phone number list copy read something like, “Hey, I'm Neil Patel. I'm looking to help businesses in Las Vegas, Nevada grow. The only question is: will it be yours?
This small change dramatically increased his lead count, all thanks to the phone number list level of personalization that personalizing the copy to his visitors' locations added to his site. But dynamic text replacement doesn't need to be so specific to work. On the Optimizely blog, Takeshi Young explains how the phone number list company tested 26 different homepage variations, each tailored to one of the company's specific target audiences, like these three examples.