The different possibilities within Spotify Ads. Choose from different formats such as audio, video or use both options. Audio is best used to achieve more reach and video is a better fit if you want to generate more traffic to your website. Spotify Ads provide a high emotional engagement, more than other online channels (+15% audio, +14% video). Video ads are only served to active users. For example, if the user clicks on a new list. When the user has seen a video ad, the purchase intent is 18% higher compared to other platforms, according to research from Spotify and Nielsen Consumer Neuroscience .
During the creation, choose the voice-over and possibly leave instructions if, for example, a silence has to fall. Upload an image or choose one from the Spotify library. And don't forget the CTA button with the correct URL. You can then job function email list immediately check what your advertising will look like on desktop and mobile. Creating a new ad. Choose the frequent: daily, weekly or monthly. Then click on 'create'. The team gets to work on your spot with 3D sound. Within 24 hours you will receive your advertising spot in the dashboard and you can review it. Then you can tweak a few things yourself , such as the volume of the background music. In the real-time report you get insight into the impressions and clicks.
Tips for using Spotify Advertising Spotify Ad Studio is a self -service advertising platform. Speed, flexibility and control are increasingly important in the digital world. So take advantage of Spotify putting together your campaign. I've listed a few tips for you to make the most of the benefits of Spotify Advertising. A Spotify account is required to get started with Ad Studio. Create an account with a general email address so your entire team can log in and create ads. There is a large target group on Spotify, but what they listen to differs.