In the world of digital marketing in recent years, various types of data are scattered and siloed due to the combined use of marketing technologies for different purposes. In this seminar, we focused on the use of data, and focused on trends in marketing technology and specific tools to integrate customer data in real time. We will show you how to use "Domo" to optimize your business by centrally managing data and visualizing it in real time.
We will explain technology trends and realization information for integrating and utilizing marketing data in real time. Lecturer Satoshi Industry Email List Takahashi, Manager, Underworks Co., Ltd. 15:30〜16:00 Part 2: Real-time customer data integration and communication with a universal data hubLearn how to integrate and segment data in real-time as your customers take action to tailor your communications to them. Lecturer: Mr. Sumio Ebisawa, Senior Technical Consultant, Tealium Japan Co.
Real-time marketing data visualization and KPI management using DomoIn order to increase marketing ROI, it is necessary to quickly grasp the situation and make decisions. We will explain how to implement it and its effects. Lecturer: Mr. Kazuhiro Okuno, General Manager, Presales Technology Solution Department, Domo Co., Ltd. 16:40〜17:00 Question-and-answer session.