My name is Alex. I am the founder of PartnerPrograms.io. I'm a former agency owner and agency consultant, and also worked as VP of Marketing for a few SaaS markets and brands. Currently, we are around 35 technology partners that we have carefully selected, such as CallRail, and that we have chosen to represent with our agencies. Our main focus, our goal, is to show agencies how to build services on top of an approved SaaS and really show how to build better partnerships together and grow revenue. Agenda of the day: The Bread and Butter of Agency Technology Partnerships Why You Really Should Double Your Tech Partnership Partner Marketing Strategies What you should look for when building technology partnerships for you and your agencyQuestions and answers.
What agency founders should have in place before looking to grow This is the main thing we all hopefully have in place as agency founders before we look to grow and leverage some partnerships in the key areas we're going to employee email database talk about today:Do you have streamlined operations in your definition? Can your team sell? A big part of growing an agency revolves around: The ability to up-sell, cross-sell, co-sell, etc. Do you have repeat business and retainer sales? Do you have thought leadership in the vertical you are in and among your peers? What a partnership really is We want to define partnerships. We talk a lot about partnerships. Depending on the position of the agency, depending on their experience, they may have a different definition of what a partnership really is.
Some of you may think of partnerships as the affiliate relationship you have with your SaaS, where you send business to them and you have an affiliate account where you get paid. What we mean by partnerships is really based on the mutual benefit, the non-transactional compensation that you both receive. One of the really interesting anecdotes or examples I've heard in the past is, "Would you have a beer with this person if you were in their town for a layover?" Do you consider them someone you'd call or text for a beer if you're in their town? For me, it's a partnership. Agency Analytics Reports and What Makes a Good Partnership Now, the agency analysis report that we've done, we've done for all of our SaaS partners. We wanted to look at what really makes a great partnership, why you as agency founders choose to partner with software, and what you do with those partnerships.