What if their preferences for content change? How can I account for that?” Those are the right questions to be asking. Because it’s tough to maintain lead engagement and account for all the different attributes of your audience—especially when they’re changing over time. It’s almost like you need a machine that combines user preferences to automatically adjust content and send page variants to their most relevant leads. Wait a minute—there is! Smart Traffic is an AI-powered algorithm that matches visitors to the page variant where they’re most likely to convert.
Unbounce Smart Traffic The magic of marketing is making your customers feel like you tailored your message for them throughout their journey. You want them to read it and think, “How’d they know I was thinking that?!” While A/B testing creates two buckets for your leads to land into, Smart Traffic creates multiple buckets. After only 50 overall visits, Smart Traffic begins optimizing your page variants tailored to different prospects, devices, and traffic buy email list sources as a way to match people to the page that those similar to them have converted on in the past. I know, right? Segmentation allows marketing messages to combine buyer intent with demographics to create a personalized feel of communication.
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Incorporating personalization into your marketing strategy can cut your customer acquisition costs in half. Visitors are more engaged when messaging is more specific and relevant to them. And the last thing we want is to waste time and money on targeted campaigns that don’t convert. Writing Landing Page Copy If you’ve ever heard that the money is in the headline, you better believe it.